ESPN — College Football Playoffs

The College Football Playoff was about to begin, and ESPN wanted to make a big splash in the media. What’s bigger than a billboard? How about 4 fans, each from the top 4 teams in the semi-finals of the playoff, living on the billboard for 2 weeks!

The Ask: Display Ad Campaign, Social Content, Billboard Designs Creative Direction: Mark Beechy, James Littlejohn
Art Direction: Aaron Kim
Designer: Jaye Thompson

Account Director: Noah Roper

Producer: Milan Rothfeld